Discover the Charm of Penny Lane in Downtown Rehoboth Beach

Tucked just steps from the Rehoboth Beach Boardwalk lies a hidden gem where old-world charm meets coastal relaxation—Penny Lane Mall. Modeled after a quaint European village, this open-air shopping destination isn’t just a place to shop—it’s a whole experience.

✨ Why Penny Lane is Worth the Stroll

1. A Unique, European-Inspired Atmosphere
Penny Lane transports you far from the typical beach town vibe. Picture narrow brick walkways, flower boxes, decorative lamp posts, and charming facades. This open-air corridor feels more like a Parisian alley than a mall on the Delaware coast.

2. Located in the Heart of Downtown
You can’t miss it—Penny Lane is conveniently accessed from both Rehoboth Avenue and Wilmington Avenue. That means you can stroll through from the boardwalk or discover it while wandering downtown’s main streets. It’s the perfect stop during a day of beachgoing or downtown browsing.

3. A Shop for Everyone in the Family
This isn’t your cookie-cutter mall. The collection of stores at Penny Lane is wonderfully diverse:

• Unique beachwear and resort fashion

• Artisan crafts and handmade goods

• Locally inspired gifts and souvenirs

• Gourmet treats and snacks

• Toy shops and fun finds for kids

Whether you’re shopping for yourself, your kids, or grabbing a special gift, you’ll find something that feels personal and local.

❤️ Loved by Locals and Visitors Alike

Penny Lane has become a beloved stop for both long-time Rehoboth residents and out-of-town vacationers. It’s the kind of place people return to year after year—remembering a favorite shop, a special trinket, or just the charm of walking through its peaceful alleyway.

🧭 Plan Your Visit

📍 Location: Right in the heart of Rehoboth Beach
🚪 Entrances: Rehoboth Ave & Wilmington Ave
🌊 Just Steps from the Boardwalk

No matter the weather, Penny Lane offers a shaded escape in the summer and a cozy spot to explore in the off-season.

Make Penny Lane Part of Your Rehoboth Tradition

Penny Lane isn’t just a shopping destination—it’s part of what makes Rehoboth Beach so special. Whether you’re hunting for that one-of-a-kind find, enjoying a peaceful walk through downtown, or simply soaking in the atmosphere, make sure Penny Lane is on your list.

Shop local. Walk slow. Enjoy the charm.
That’s the Penny Lane experience.