Proudly located in Coastal Delaware, we’re a different kind of agency. We focus on putting the right people in the right place to provide the best results for our clients.

We’re a small local marketing business with big agency experience. What does this mean? That you’ll get the outstanding service usually expected from large marketing firms, but at a lower price compared to our competitors. 

Our Small Business Marketing Packages are designed for SMB’s who need a solid foundation but can’t afford a large budget marketing strategy.  We’re here to help you build a foundational strategy that’s focused on value and ROI.

This sounds great, right? Getting the best of both worlds. But how do we do this? How do we keep our service charge low but still provide quality service? By keeping our overhead costs low while utilizing the industry-proven solutions that focus on high value and avoid expensive services whenever possible. In other words, we focus on efficiency.

Built with what you need. No more, no less

These packages are specifically designed for businesses:

• That operate out of a brick and mortar location
• Who’s target audience uses search engines to find your services
• That need marketing but can’t afford to hire internally
• Whose business is seasonal 
• That don’t have time to learn, or do it themselves

Utilizing the 80/20 Rule. We believe you can get 80% of the results but with only 20% of the budget.

But how do we do this? By focusing on the most impactful qualities to get more out of our resources.

These results include:

• Getting your business found in search engines
• Building your brands perceived value through high quality photography and digital assets
• Enhancement of your online presence in local directories like Google and Apple Maps, Yelp, Bing, and Yellow Pages
• Optimizing your business for Voice Search in smart results from places like Siri, Alexa and OK-Google 
• Increasing customer reviews through reputation management solutions
• Ability to track and analyze your marketing metrics in an online portal designed to deliver monthly tracking reports

Elements of the Package

Creating High Quality Digital Assets 

People make decisions on aesthetics, but we often find that most small businesses don’t have a lot of great photos to display to the world. 

Aesthetics can have a bigger impact than most give them credit for, as they are what the eyes see first, thus granting your potential customers the first impression of your products or your advertising. This cannot be understated; a good first impression may not always guarantee a sale, but will usually give you the footing you need in order to have your potential customer continue into what is possibly a sale later on. However, a bad first impression will most likely cut this off, as it will usually cause potential customers to stop – and this can be triggered by simply seeing something they don’t like.

All of our small business packages come standard with high quality photos, shot on-site and implemented throughout our strategy. These high quality photos provide lasting ROI for years to come, and are forever yours to keep, in perpetuity!  

Getting Found in Google and other Search Engines

Much of our strategy relies on getting your brand found in Search Engines through voice search, maps, and search results. 

• These platforms are where your target audience is actively searching for your products or services
• 46% of searches are for local businesses
• 80% of searches result in a sale

This goes back to one of the points of our strategy: Efficiency. This is where focusing on the more impacting items is beneficial, and search engines are the main resource we tap into.

Why focus on search engines? Apart from being coded to produce results from little input, they are also highly influential. A good portion of many countries’ populations own a smartphone (some may even own more than one), and these nifty little gadgets usually have access to a search engine of choice. Google is arguably the most popular, but it’s certainly not the only one. 

But even more important is how they are used. Search engines work on the principle of providing information, which they are built for. This doesn’t really stand out on its own, but when you consider just how many people utilize them, the demand for them becomes more apparent. With so many people now with access to phones and thus, search engines, they are usually the first choice of tools when seeking information.

Another great thing about our service is, unlike other marketing tactics (paid ads, radio, television, billboards etc.), the results from our strategy will compound and continue even if you discontinue service. 

Utilizing Voice Searches

Related to Search Engines, Voice searches are highly influential as well.  

Did you know that more than 55% of consumers use Voice search to find a local business? It’s no secret that Smart Speakers/devices are on the rise, and they are here to stay. 

Just like Search Engines, Voice Searches are one of our main tools, due to how similarly they operate. Optimizing this part of your business yields to it coming up more often when searched, leading to more opportunities to obtain potential customers.

Our strategy ensures your business has the right infrastructure to be seen and heard when your audience turns to Siri, Google or Alexa.  

How we do it (In a nutshell):

• Ensure your business information is available in databases that provide data to smart devices
• Optimize your business information to ensure it’s accurate and robust in local directories (such as Google My Business)

Your Website

Let’s not forget about your website. This is an integral part of your online presence and the way users interact with your brand. 

More importantly, it is usually the main way that potential, or even current customers, depend on getting information about your business. The significance of this should not be overlooked at any time – your customers’ view of your business is not only a driving factor in converting a potential customer into a paying one, it can make or break your business later on. Customers who get a great experience from your business are more likely to spread positive word of mouth around, potentially garnering you more customers. Likewise, customers who had a bad experience are likely to do the opposite, which can cause negative publicity, especially with how fast comments go around nowadays due to social media. 

A big factor that plays into getting comments is information. More specifically, details about their seller (your business). Some bad reviews can be posted due to simply not having enough information and having nowhere to find it. They may also not have anyone to ask, which can lead to frustration. 

A properly created website, however, can alleviate this problem by providing general information your customers generally look for. 

We’ll make sure it’s properly formatted for Search Engine Optimization (SEO) and meeting best practices. 

If you don’t have a website (or if you need a new one), We can help with that too! We have cost effective solutions right out of the box. No big upfront costs, and your website is yours to keep. 

• Built on the most powerful website platform
• Optimized for Search Engines
• Quick turnaround time
• Monthly financing options at 0% apr, provided by our company

All of Your Marketing Metrics – All in One Place

We’ll sync your platform’s analytics in a one-stop-shop dashboard to access all of your marketing performance, all in one place. You’ll have a live link to your monthly report that you can access anytime – or share with your colleagues. 

Your dashboard will have several reports relating to:

• Website metrics, keyword rankings, traffic acquisition, user engagement, and conversion
• Google reporting for things like calls, clicks, and photo views on your local listing
• Facebook metrics on each post, including clicks, visibility, and engagement
• Reputation management – view and respond to your reviews, or run a campaign to generate additional reviews (campaigns not included)

The Outcome of Your Strategy 

The main outline of the strategy would look roughly like this:

• High quality photos published to your website and local listings
• Higher brand visibility in search engine results
• Accurate business information across the web
• Increased opportunities to rank in Voice Search
• Increased website traffic and keyword rankings
• A deeper insight into your marketing performance

All with a strategy that costs less than you’d expect due to focusing on efficiency, and provides compounding results even if you decide to cancel. 

That’s our commitment to our fellow small business owners.

Cost Effective Solutions

$385 per month (minimum of 6 months)

• Photography
• Creating and optimizing local accounts
• Submitting your business information to Google, Apple Maps, Alexa, Bing, and much more.
• Reputation management and review generation
• Monthly Marketing Performance reports
• Website SEO optimization

$225 per month (minimum of 12 months)

• Includes a 5 page website
• Monthly hosting and maintenance (requests) included
• Fully optimized for SEO and submitted to Google
• Annual audit and improvements included

Visit us online at www.syndicate.marketing

Email: chris@syndicate.marketing